Course ID:
Course Code & Number
BA 522
Course Title
Business Plan
Level
MS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 7.5 ECTS Credits
Year of Study:
Master
Semester:
Spring
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Process of creating a business plan. Inter-dependency of marketing, finance, management and leadership, and systems and operations. Preparation of financial and supporting documents.Case studies.
Course Objectives
The aim of this course is to explore the concepts in the process of creating a business plan.
Software Usage
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Define the fundamental concepts required to form a business plan
2. Identify the strengths and weaknesses of an organization
3. Analyze the external environment of an organization in terms of threats and opportunities
4. Create mission and vision statements for an organization
5. Formulate a detailed business plan for an organization
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Scaffolding/Coaching
Problem Solving
Collaborating
Case Study/Scenarion Analysis
Oral Presentations/Reports
Guest Speakers
Hands-on Activities
Web Searching
Others
Assessment Methods and Criteria:
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Others
Assessment Methods and Criteria Others:
Design Content
Recommended Reading
1. The Successful Business Plan: Secrets and Strategies, Rhonda Abrams, The Planning Shop, 2003
Required Reading
1. How to Write a Business Plan, Mike P. McKeever, NOLO, 2012
Grading
Learning Activities and Teaching Methods Others:
Course Coordinator:
Student Workload:
| Workload | Hrs |
|---|---|
| Resource Review | 40 |
| Oral Presentation | 20 |
Course & Program Learning Outcome Matching: