sap course 1430404345

Course Code & Number:

BA 201

Course Title:

Fundamentals of Business

Level of Course:

BS

Credits:

(3+0+0) 3 TEDU Credits, 6 ECTS Credits

Catalog Description:

Business environment. Main functions of marketing, accounting, finance, production, and operation divisions. Business and society interaction. Global business environment concept.

Pre-requisites & Co-requisites:

Pre-requisites: NONE
Co-requisites: NONE
Year of Study: 
Sophomore
Semester: 
Fall
Mode of Delivery: 
Face-to-face
Language of Instruction: 
English
Course Type: 
Compulsory
Required Reading: 
1. Business: A Changing World, O.C Ferrel, G.A. Hirt and L. Ferrel, Mc Graw Hill, 2010.
Course Objective: 

The main objective of this course is to build a foundation of knowledge on the main functional areas of business such as marketing, production and finance. This course provides a broad overview of the key elements of the business organization as well as various theories and models of the firm and its environment.

Extended Description: 

The Dynamics of Business and Economics. Business Ethics and Social Responsibility. Business in a Borderless World. Starting and Growing a Business. Options for Organizing Business. Small Business, Entrepreneurship, and Franchising. The Nature of Management. Organization, Teamwork, and Communication. Managing Service and Manufacturing Operations. Motivating the Workforce. Managing Human Resources. Customer-Driven Marketing. Dimensions of Marketing Strategy. Digital Marketing and Social Networking. Accounting and Financial Statements. Money and the Financial System. Financial Management and Securities Markets.

Computer Usage: 
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Learning Outcomes: 

Upon succesful completion of this course, a student will be able to
1. Describe the evolution of the business organization and business functions such as marketing, production and finance
2. Recognize the importance of decision making and strategic thinking in different business functions
3. Explain basic social and ethical rules that an organization should follow for a successful management
4. Discover the importance of teamwork, communication and proper organizational structure for a sustainable competitive advantage
5. Explain the basic principles of operating in a global business environment and discover the importance of entrepreneurial skills in international markets

Planned Learning Activities and Teaching Methods: 
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Simulation & Games
Video Presentations
Guest Speakers
Web Searching
Assessment Methods and Criteria: 
Test / Exam
Quiz/Homework
Written Project
Presentation (Oral/Poster)

Student Workload:

Quizzes /Homeworks
40
hrs
Midterm Exam 1
8
hrs
Midterm Exam 2
8
hrs
Final Exam
8
hrs
Research Review
16
hrs
Case Study Analysis
16
hrs

Prepared By:

Ay├ža Tekin-Koru

Revised By:

sap_editor