sap course 1429294914

Course Code & Number:

ECON 491

Course Title:

Managerial Economics

Level of Course:

BS

Credits:

(3+0+0) 3 TEDU Credits, 6 ECTS Credits

Catalog Description:

Application of economic principles and methodologies to business decision problems. Quantitative and qualitative applications of economic principle to business analysis. Demand, costs and market structure. Pricing. Product choice and resource allocation. Industrial organization.

Pre-requisites & Co-requisites:

Pre-requisites: NONE
Co-requisites: NONE
Year of Study: 
Senior
Semester: 
Fall
Mode of Delivery: 
Face-to-face
Language of Instruction: 
English
Course Type: 
Elective
Required Reading: 
1. Thomas. C. R. and S. C. Maurice, Managerial Economics. 10th edition. McGraw-Hill Irwin, New York, 2010.
Course Objective: 

The aim of this course is to introduce students the quantitative and qualitative applications of economic principle to business analysis. Students would explain demand, cost , market structure and pricing.

Extended Description: 

Managers, Profits, and Markets. Demand, Supply, and Market Equilibrium. Marginal Analysis for Optimal Decisions. Basic Estimation Techniques. Theory of Consumer Behavior. Elasticity and Demand. Demand Estimation and Forecasting. Production and Cost in the Short Run. Production and Cost in the Long Run. Production and Cost Estimation. Managerial Decisions in Competitive Markets. Managerial Decisions for Firms with Market Power.

Computer Usage: 
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 4 hours a week.
Learning Outcomes: 

Upon succesful completion of this course, a student will be able to
1. Apply economic principles and methodologies to business decision problems. 
2. Explain and analyse the nature of production and its relationship to costs. 
3. Compare and contrast production and cost in the short run and long run. 
4. Derive and analyse the relationship between factors influencing demand and quantity demanded. 
5. Explain managerial decisions in competitive markets. 
6. Select and apply appropriate pricing strategies to imperfect market states. 

Planned Learning Activities and Teaching Methods: 
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Simulation & Games
Video Presentations
Oral Presentation
Guest Speakers
Web Searching
Assessment Methods and Criteria: 
Test / Exam
Quiz/Homework
Written Project
Presentation (Oral/Poster)

Student Workload:

Quizzes /Homeworks
40
hrs
Midterm Exam 1
16
hrs
Final Exam
16
hrs
Research Review
24
hrs

Prepared By:

Jülide Yıldırım Öcal

Revised By:

sap_editor