sap course 1429289750

Course Code & Number:

BA 522

Course Title:

Business Plan

Level of Course:

MS

Credits:

(3+0+0) 3 TEDU Credits, 7.5 ECTS Credits

Catalog Description:

Process of creating a business plan. Inter-dependency of marketing, finance, management and leadership, and systems and operations. Preparation of financial and supporting documents.Case studies.

Pre-requisites & Co-requisites:

Pre-requisites: NONE
Co-requisites: NONE
Year of Study: 
Master
Semester: 
Spring
Mode of Delivery: 
Face-to-face
Language of Instruction: 
English
Course Type: 
Elective
Required Reading: 
1. How to Write a Business Plan, Mike P. McKeever, NOLO, 2012
Course Objective: 

The aim of this course is to explore the concepts in the process of creating a business plan.

Extended Description: 

Industry Analysis. Business Concept and Product/Service Plan. Market Analysis. Economics of the Business. Marketing Plan. Design and Development Plan. Operations Plan. Management Plan. Overall Schedule. Financial Plan. Proposed Company Offering. Executive Summary.

Learning Outcomes: 

Upon succesful completion of this course, a student will be able to
1. Define the fundamental concepts required to form a business plan
2. Identify the strengths and weaknesses of an organization
3. Analyze the external environment of an organization in terms of threats and opportunities
4. Create mission and vision statements for an organization
5. Formulate a detailed business plan for an organization

Planned Learning Activities and Teaching Methods: 
Telling/Explaining
Discussion/Debate
Questioning
Reading
Scaffolding/Coaching
Problem Solving
Collaborating
Case Study/Scenarion Analysis
Oral Presentation
Guest Speakers
Hands-on Activities
Web Searching
Others
Assessment Methods and Criteria: 
Quiz/Homework
Written Project
Presentation (Oral/Poster)
Others

Student Workload:

Quizzes /Homeworks
16
hrs
Resource Review
40
hrs
Oral Presentation
20
hrs
Others
65
hrs

Prepared By:

Revised By:

sap_editor