Course ID:
Course Code & Number
COM 330
Course Title
Introduction to Public Relations
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 5 ECTS Credits
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Pre-requisite / Co-requisite:
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
A description of public relations, marketing and advertising campaigns, a historical origin of public relations. A general look at the stages, concepts of planning and principles of public relations campaigns. A particular focus on the public relations theory, an analysis of the many roles of public relations agency. An introduction to methodologies of research oriented and teamwork based structures of public relations.
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