Course ID:
Course Code & Number
MEI 505
Course Title
Digital Marketing for Educational Instit
Level
MS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 7.5 ECTS Credits
Year of Study:
Semester:
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Pre-requisite / Co-requisite:
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Digital environment. Online and offline marketing concepts. Educational digital tools, platforms and channels. Digital marketing campaigns planning for educational institutions. Omni-channel marketing. Online metrics. Educational institution applications.
Course Objectives
Software Usage
Course Learning Outcomes
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Assessment Methods and Criteria Others:
Design Content
Recommended Reading
Required Reading
Grading
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Course Coordinator:
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Course & Program Learning Outcome Matching: