BA 465

Course Code & Number

BA 465

Course Title

Social Media Marketing

Level

BS

Credit Hours/ ECTS Credits

(3+0+0) 3 TEDU Credits, 6 ECTS Credits

Year of Study:

Senior

Semester:

Fall

Type of Course:

Elective

Mode of Delivery:

Face-to-face

Language of Instruction:

English

Pre-requisite / Co-requisite:

Catalog Description

Social media marketing techniques. Consumer behavior in social media. Social media applications: Social networking sites, blogs, online communities, rapid sharing systems and podcasts.

Course Objectives

The main objective of this course is to demonstrate how companies use social media to reach their customers and understand consumer behavior.

Course Learning Outcomes

Upon succesful completion of this course, a student will be able to
1. Describe the fundamentals of social media marketing
2. Recognize the importance of designing an effective social media strategy for the success of businesses
3. Identify the social and ethical issues related to using social media
4. Describe the vital role social media plays in reaching consumers
5. Prepare a comprehensive social media plan for a business
6. Discover the social media applications that firms can employ

Recommended Reading

1. Search Engine Optimization (SEO) Secrets, D. Dover and E. Dafforn 2. Internet Marketing: Strategy, Implementation and Practice, D. Chaffey, F.E. Chadwick, K. Johnston and R. Mayer, 4th edition 3. Journal of Interactive Marketing 4. Related journal articles and publications