Course ID:
Course Code & Number
BA 465
Course Title
Social Media Marketing
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Fall
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 301
Co-requisites: NONE
Catalog Description
Social media marketing techniques. Consumer behavior in social media. Social media applications: Social networking sites, blogs, online communities, rapid sharing systems and podcasts.
Course Objectives
The main objective of this course is to demonstrate how companies use social media to reach their customers and understand consumer behavior.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Describe the fundamentals of social media marketing
2. Recognize the importance of designing an effective social media strategy for the success of businesses
3. Identify the social and ethical issues related to using social media
4. Describe the vital role social media plays in reaching consumers
5. Prepare a comprehensive social media plan for a business
6. Discover the social media applications that firms can employ
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Design Content
Recommended Reading
1. Search Engine Optimization (SEO) Secrets, D. Dover and E. Dafforn
2. Internet Marketing: Strategy, Implementation and Practice, D. Chaffey, F.E. Chadwick, K. Johnston and R. Mayer, 4th edition
3. Journal of Interactive Marketing
4. Related journal articles and publications
Required Reading
1. Social Media Marketing, T. Tuten and M. Solomon, Prentice Hall, 2012.
Grading
Learning Activities and Teaching Methods Others:
Course Coordinator:
Student Workload:
| Workload | Hrs |
|---|---|
| Case Study Analysis | 16 |
Course & Program Learning Outcome Matching: