Course Code & Number
BA 467
Course Title
Retailing
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Fall
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite:
Pre-requisites: BA 301
Co-requisites: NONE
Catalog Description
Retailing. Retail businesses. Online retailing stores. Consumer behavior in retail store settings. Store site selection. Dynamics of the retail industry. Traditional and nontraditional methods in retailing.
Course Objectives
The main objective of this course is to introduce the fundamental concepts in retailing.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Define the fundamental retailing concepts
2. Recognize the importance of building and sustaining customer relationships in retailing
3. Apply marketing mix elements to retailing
4. Identify the traditional and non-traditional forms of retailing
5. Describe the vital role consumer research plays in strategic retail management
6. Discover the different retailing strategies in the global business environment
Recommended Reading
1. Retailing, P.M. Dunne and R.F. Lusch, Thomson, 2010
2. Journal of Retailing
3. Journal of Retailing and Consumer Services
4. Related journal articles and publications