Course Code & Number
BA 447
Course Title
Perception Management
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
The history of perception management; mind control, subliminal messages and depths of perception; perception theories and basic principles of perception management; reputation and corporate image; advertising campaigns and perception management; industrial media and social media in perception management; new trends and developments in perception management.