This course serves as an overview of the tools, methods and processes that are required to develop and analyze business strategy of an organization. From the perspective of top-level management, organization’s resources and competences are identified. Given those facts and the macro environmental conditions, suitable business strategies are discussed.
Upon succesful completion of this course, a student will be able to
1. Recall the Strategic Management Process to analyze and improve organizational performance
2. Describe an organization's strategic position (vision, goals & performance)
3. Conduct industry analyses (external analyses of an organization's environment & internal analyses of an organization's and competitors’ capabilities)
4. Formulate and report realistic strategies
5. Develop strategic control systems (oversight) to support those strategies