The course aims to introduce the concept of innovation to the students within the context of new product development. The main objective is to enable students to create more innovative design solutions by applying major methods of creative thinking and concept generation. A second objective is to make students conversant with doing consumer and market research and employing the findings in the design development phase. Finally, the course aims to encourage work in interdisciplinary teams.
1. Apply methods of creative thinking in developing new product concepts.
2. Distinguish between invention, innovation, novelty and improvement with reference to real-life product examples.
3. Assess the contribution of differentiation and positioning to a product’s success in the market place.
4. Gather data by employing the techniques of market and consumer research introduced in the course.
5. Integrate the findings of market and consumer research into the design process.
6. Co-operate with teammates for the effective development of new products.
7. Recognize new connections between existing technologies and methods to create new design solutions.
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