Course Code & Number
PSY 339
Course Title
Social Influence
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Pre-requisite / Co-requisite::
Pre-requisites: PSY 232-O OR PSY 231 OR PSY 232
Co-requisites: NONE
Catalog Description
Scientific research on social influence. Theory and empirical research on conformity, compliance, and obedience. Factors that make persuasive messages effective in attitude change. Application of the findings from the social influence literature to various social contexts such as advertising, fundraising campaigns, and political campaigns.