Course Code & Number
BA 301
Course Title
Principles of Marketing
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Junior
Semester:
Fall
Type of Course:
Compulsory
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Fundamental marketing concepts. Marketing environment. Marketing research. Marketing mix. Marketing strategy, market research, market analysis, customer relationship management, and consumer behavior.
Course Objectives
The main objective of this course is to provide a broad overview of the fundamental marketing concepts. The crucial role of marketing in the consumer-company relationship is explored.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Define the basic marketing principles and concepts
2. Recognize the importance of strategical marketing decisions in the success of businesses
3. Identify the social and ethical issues related to marketing decisions
4. Describe the vital role marketing research plays in the assessment of customer needs and wants
5. Prepare a comprehensive marketing plan for a new product idea
6. Discover the applications of marketing concepts in the global business environment
Recommended Reading
1. Marketing: An Introduction, G. Armstrong and P. Kotler, 11th Edition, 2012.
2. Journal of Marketing.
3. Harvard Business Review.
4. Related journal articles and publications.