Course Code & Number
BA 322
Course Title
New Enterprises
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Process of identifying market opportunities. Steps in starting a new business. SWOT analysis. Value proposition. Legal procedures. Entrepreneurial ethics and the business plan.
Course Objectives
This course aims to explain the process of identifying market opportunities and clarifying steps that are necessary while starting a new business. Topics include value proposition, legal procedures, entrepreneurial ethics and the business plan.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Develop an understanding of the importance of entrepreneurship in society and the different forms of entrepreneurial activity
2. Become familiar with entrepreneurial career paths and be able to evaluate whether entrepreneurship is right for them
3. Explain the new venture creation process and the life cycle of a newventure from idea development and launch through growth and various exit strategies
4. Evaluate business plans, sources of capital, marketing and distribution strategies, operations, organization issues, as well as key legal and ethical considerations affecting entrepreneurial ventures
5. Improve their analytical skills: thinking, problem solving, and decision-making
6. Develop their creative capacities in, e.g., idea generation, writing, and performing.
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Simulation & Games
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Recommended Reading
1. Journal of Small Business and Enterprise Development.
2. Journal of Management
3. Journal of Management Studies.
4. Harvard Business Review.
5. Related journal articles and publications.
Required Reading
1. Launching New Ventures: An Entrepreneurial Approach, K. R. Allen, Houghton Mifflin Company, 2009.
Learning Activities and Teaching Methods Others:
Student Workload:
| Workload |
Hrs |
| Case Study Analysis |
13 |
Course & Program Learning Outcome Matching:
