Course Code & Number
BA 422
Course Title
Creativity and Entrepreneurship Exp.
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 201
Co-requisites: NONE
Catalog Description
Creativity and innovation. Opportunity recognition. Business Plan. Effective communication and teamwork. Venture development. Management and leadership. Inter-dependency of marketing, finance, and operations. Funding and financial projections. Growth planning.
Course Objectives
This course offers a capstone learning experience to synthesize and apply fundamental concepts and principles from across a wide business education spectrum. The process of creating a business plan provides an in-depth view of the complex inter-dependency of the functional elements of an organization: marketing, finance, management & leadership and systems & operations.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Appreciate the unique characteristics, requirements and contributions of emerging enterprises and the challenges/obstacles the entrepreneurs behind these enterprises face
2. Conduct and report primary and secondary research for the business venture including appropriate due diligence assessment
3. Develop their capacity to think strategically about a business venture in a complex and changing environment
4. Present an innovative business plan
5. Integrate knowledge and skills from previous coursework and internship experience to produce an exceptional business plan
6. Practice leadership and organization skills by establishing priorities, setting realistic expectations, and completing objectives within a team environment
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Simulation & Games
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Recommended Reading
1. Journal of International Business Studies
2. Journal of Financial Economics
3. Journal of Business Venturing
4. Harvard Business Review
5. Related journal articles and publications
Required Reading
1. Entrepreneurship: Successfully Launching New Ventures, B. Barringer and D. Ireland, Prentice Hall, 2011.
Learning Activities and Teaching Methods Others:
Student Workload:
| Workload |
Hrs |
| Case Study Analysis |
16 |
Course & Program Learning Outcome Matching:
