BA 425

Course Code & Number

BA 425

Course Title

Entrepreneurship in Turkey

Level

BS

Credit Hours/ ECTS Credits

(3+0+0) 3 TEDU Credits, 6 ECTS Credits

Year of Study:

Senior

Semester:

Fall

Type of Course:

Elective

Mode of Delivery:

Face-to-face

Language of Instruction:

English

Pre-requisite / Co-requisite::

Catalog Description

Short history of entrepreneurship in Turkey. Drivers of economic growth in Turkey. Identification of future trends. Unique features of Turkish markets, organizations, and social structures. Marketing, branding, human resource, and strategic management activities. Identification of business opportunities in Turkey.

Course Objectives

This course starts with a short history of entrepreneurship in Turkey and followed by an in-depth look at subjects including but not limited to the drivers of economic growth in Turkey and identification of future trends; unique features of Turkish markets, organizations, and social structures; how firms conduct marketing, branding, human resources, and strategic management; and identification of business opportunities in Turkey.

Course Learning Outcomes

Upon succesful completion of this course, a student will be able to
1. Describe the drivers of economic growth in Turkey
2. Appreciate the unique features of Turkish markets, organizations, and social structures, and their impact on business in foreign markets
3. Explain how firms conduct marketing, branding, human resources, and strategic management
4. Identify future trends and business opportunities in Turkey
5. Gain practical perspective on diverse topics on business environment in Turkey