This course introduces the economic, socio- cultural, financial, legal and political factors that affect doing business in international arena. The opportunities and threats faced by companies functioning on a global scale are also explored.
Upon succesful completion of this course, a student will be able to
1. Explain the terminology and the concepts of international marketing
2. Outline the various environments (economic, political, legal and cultural) ofinternational marketing and analyze the impacts of these environments on corporate strategy
3. Describe the key elements of the marketing mix, and how these variables are used in the global marketplace
4. Relate the foreign market entry methods to international marketing
5. Develop awareness of the current and emerging global issues which affect international marketing, for example government intervention