Course Code & Number
BA 444
Course Title
Doing Business in EU
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
European Union as a place to do business. Competition policy. Common external trade policies. Shared responsibilities of the EU and national governments for policies concerning financial services and investment.
Course Objectives
This course starts with a short history of entrepreneurship in European Union and followed by an in-depth look at subjects including but not limited to competition policy, common external trade policies, shared responsibilities of the EU and national governments for policies concerning financial services and investment; unique features of European markets, organizations, and social structures; how firms conduct marketing, branding, human resources, and strategic management; and identification of business opportunities in EU.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Describe competition policy, common external trade policies, shared responsibilities of the EU and national governments for policies concerning financial services and investment
2. Appreciate the unique features of Turkish markets, organizations, and social structures, and their impact on business in foreign markets
3. Explain how firms conduct marketing, branding, human resources, and strategic management
4. Identify future trends and business opportunities in EU
5. Gain practical perspective on diverse topics on business environment in EU
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Simulation & Games
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Recommended Reading
1. Journal of Financial Economics
2. Journal of Business Venturing
3. Journal of International Business Studies
4. Harvard Business Review
5. Related journal articles and publications
Required Reading
1. Case Studies
Learning Activities and Teaching Methods Others:
Student Workload:
| Workload |
Hrs |
| Case Study Analysis |
16 |
Course & Program Learning Outcome Matching:
