Course Code & Number
BA 461
Course Title
Consumer Behavior
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Fall
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 301
Co-requisites: NONE
Catalog Description
Consumer needs analysis. Consumer decision process. Factors affecting purchasing decisions. Customer-centered marketing. Information processing. Perception. Attitudes and beliefs.
Course Objectives
The main objective of this course is to examine the basic concepts from marketing and social sciences to better understand and satisfy the customers’ needs.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Describe the basic consumer behavior concepts
2. Relate the consumer behavior concepts to the field of marketing
3. Recognize the importance of consumer research in the determination of consumer trends
4. Identify the social and ethical issues in consumer research
5. Prepare a consumer trend analysis report
6. Discover the factors affecting the decision making process of the consumers
Recommended Reading
1. Consumer Behavior: Buying, Having and Being, M.R. Solomon, 9th edition
2. Journal of Consumer Research
3. Advances in Consumer Research
4. Related journal articles and publications