BA 462

Course Code & Number

BA 462

Course Title

New Product Development

Level

BS

Credit Hours/ ECTS Credits

(3+0+0) 3 TEDU Credits, 6 ECTS Credits

Year of Study:

Senior

Semester:

Spring

Type of Course:

Elective

Mode of Delivery:

Face-to-face

Language of Instruction:

English

Pre-requisite / Co-requisite::

Catalog Description

New product development techniques. Concept development and evaluation. New idea generation. Product related decisions: Design, positioning, segmentation, packaging, advertising and branding.

Course Objectives

The main objective of this course is to introduce fundamental concepts related to new product development in the marketing context.

Course Learning Outcomes

Upon succesful completion of this course, a student will be able to
1. Define the basic concepts related to new product development in the field of marketing
2. Recognize the importance of managing innovation, operations management and intellectual property within firms
3. Identify the roles of technology and macro factors in innovation
4. Describe the role of market research in the new product development process
5. Prepare a comprehensive plan for a new product idea
6. Discover the steps of new idea and concept generation

Recommended Reading

1. Robustness Development and Reliability Growth: Value Adding Strategies for New Products and Processes, J. King and W. Jewett, Prentice Hall, 2010. 2. Journal of Product Innovation Management 3. International Journal of Product Development 4. Related journal articles and publications