Course ID:
Course Code & Number
BA 462
Course Title
New Product Development
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Spring
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 301
Co-requisites: NONE
Catalog Description
New product development techniques. Concept development and evaluation. New idea generation. Product related decisions: Design, positioning, segmentation, packaging, advertising and branding.
Course Objectives
The main objective of this course is to introduce fundamental concepts related to new product development in the marketing context.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Define the basic concepts related to new product development in the field of marketing
2. Recognize the importance of managing innovation, operations management and intellectual property within firms
3. Identify the roles of technology and macro factors in innovation
4. Describe the role of market research in the new product development process
5. Prepare a comprehensive plan for a new product idea
6. Discover the steps of new idea and concept generation
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Others
Assessment Methods and Criteria Others:
Design Content
Recommended Reading
1. Robustness Development and Reliability Growth: Value Adding Strategies for New Products and Processes, J. King and W. Jewett, Prentice Hall, 2010.
2. Journal of Product Innovation Management
3. International Journal of Product Development
4. Related journal articles and publications
Required Reading
1. Innovation Management and New Product Development, P. Trott, 5th edition, Financial Times Press/Prentice Hall, 2011.
Grading
Learning Activities and Teaching Methods Others:
Course Coordinator:
Student Workload:
| Workload | Hrs |
|---|---|
| Case Study Analysis | 16 |
Course & Program Learning Outcome Matching: