Course ID:
Course Code & Number
BA 463
Course Title
Marketing Research
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Fall
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
Turkish
Pre-requisite / Co-requisite::
Pre-requisites: (MATH 232 OR MATH 240) AND BA 301
Co-requisites: NONE
Catalog Description
Assessment of marketing information. Survey design and sampling. Interview techniques. Secondary data sources. Measurement and data analysis. Research ethics.
Course Objectives
The main objective of this course is to demonstrate how to analyze, interpret and use the marketing information
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Describe the marketing research process
2. Recognize the importance of quality in data collection methods
3. Identify the research problem and objectives
4. Select the appropriate data source and size
5. Prepare a research design for a marketing project
6. Apply the quantitative and qualitative research techniques
7. Analyze, interpret and use the marketing information
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Design Content
Recommended Reading
1. Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD, N. Malhotra, 2nd edition.
2. Journal of Marketing Research
3. Marketing Science
4. Related journal articles and publications
Required Reading
1. Marketing Research and SPSS 18. 0 Integrated Student Version Package, A.C. Burns and R.F. Bush, Prentice Hall, 6th edition, 2009.
Grading
Learning Activities and Teaching Methods Others:
Course Coordinator:
Student Workload:
| Workload | Hrs |
|---|---|
| Case Study Analysis | 16 |
Course & Program Learning Outcome Matching: