Course ID:
Course Code & Number
BA 466
Course Title
Advertising
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Spring
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: BA 301
Co-requisites: NONE
Catalog Description
Advertising process. Elements of arts and sciences related to advertising. Social, ethical and legal issues. International advertising. Concept development process. Using creative media.
Course Objectives
The main objective of this course is to demonstrate the importance of advertising as a marketing tool.
Software Usage
Students will use MS Office applications (Word, Excel, Access, Powerpoint) to work on their weekly assignments about 2 hours a week.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Describe the fundamental advertising concepts
2. Recognize the importance of advertising decisions for a successful marketing strategy
3. Identify the social and ethical issues related to advertising
4. Describe the various media types and their effectiveness
5. Prepare an advertising strategy plan for a product idea
6. Discover the international practices in advertising
Learning Activities and Teaching Methods:
Telling/Explaining
Discussion/Debate
Questioning
Reading
Peer Teaching
Demonstrating
Problem Solving
Case Study/Scenarion Analysis
Video Presentations
Oral Presentations/Reports
Guest Speakers
Web Searching
Assessment Methods and Criteria:
Test / Exam
Quiz
Case Studies / Homework
Presentation (Oral/Poster)
Assessment Methods and Criteria Others:
Design Content
Recommended Reading
1. Advertising, F. Jefkins and D. Yadin , 4th edition
2. Journal of Advertising
3. Journal of Advertising Research
4. Related journal articles and publications
Required Reading
1. Advertising Principles and Practice, S. Moriarty, N.D. Mitchell and W.D. Wells, Prentice Hall, 8th edition, 2009
Grading
Learning Activities and Teaching Methods Others:
Course Coordinator:
Student Workload:
| Workload | Hrs |
|---|---|
| Case Study Analysis | 16 |
Course & Program Learning Outcome Matching: