Course Code & Number
BA 475
Course Title
Innovation Management
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Fall
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Innovation processes. Competitive advantage concept. Scope and success of R&D activities. Positioning strategies and innovation. Measurement of innovation.
Course Objectives
The main aim of this course is to introduce the innovation activities, innovation strategies and measurement of innovation. The students will discover the importance of innovation and its relation to customer oriented management.
Course Learning Outcomes
Upon succesful completion of this course, a student will be able to
1. Discover innovation and its importance for competitive advantage
2. Define innovation models, strategies and their roles
3. Identify how to measure innovation
4. Recognize the importance of strategic thinking in business functions
5. Discuss the role of research and development activities to respond customer needs
Recommended Reading
1. Strategic Management of Technology and Innovation, R.A. Burgelman, C. Clayton and S. Wheelwright, McGraw-Hill, 2008.