The main objective of this course is to introduce basic concepts about product planning and management, including product definition, design and planning.
Upon successful completion of this course, students will be able to
1.Use a theoretical perspective in identification of product planning and management decisions, product design.
2.Analyze differences between using contemporary versus traditional approaches in product management problems,
3.Discuss issues arising in the context of product planning and management from a managerial perspective,
4.Use different tools and techniques to achieve higher quality product design.