Course Code & Number
BA 430
Course Title
Customer Development and Prototyping for Entrepreneurs
Level
BS
Credit Hours/ ECTS Credits
(3+0+0) 3 TEDU Credits, 6 ECTS Credits
Year of Study:
Senior
Semester:
Spring
Type of Course:
Elective
Mode of Delivery:
Face-to-face
Language of Instruction:
English
Pre-requisite / Co-requisite::
Pre-requisites: NONE
Co-requisites: NONE
Catalog Description
Lean start-up methodologies. Design thinking process. Principles of customer development, design and prototyping for entrepreneurs. The relation between customer development and prototyping. Tools for customer development, prototyping and the user engagement. The value propositions. Minimum viable products (MVP). Testing, iterating and pivoting ideas. Pitching techniques to investors.